Design Brief:
Staff & Faculty Info Session – Custom Classes

Scenario

The Software Training Lab is hosting an information session for BYU staff and faculty to learn about custom software classes. Your task is to design a clear, professional, engaging promo that communicates the value of these classes.

Goal

Communicate the value of custom classes quickly and clearly, and prompt staff and faculty to take the next step.

Audience

BYU staff and faculty. Busy professionals who may not yet know what custom classes are.

Format

Choose ONE format:
• Digital sign (16:9)
• 8.5 x 11 flyer

Creative Direction

Fun but professional. Bold but simple. Approachable, not flashy. Confident, not salesy.

Font (Required)

Use ONE font family only:
• Inter
• Source Sans Pro
• Calibri

Color Palette (Required)

• Navy: #1F2A44
• BYU Blue: #0062B8
• Light Gray: #F2F4F7
• Warm Orange: #F2994A

Title (Required)

Custom Classes for Your Department

Description Paragraph (Required)

The Software Training Lab offers custom classes designed specifically for your department’s needs. Whether you’re looking to upskill your team, explore new software tools, or tailor training to your workflows, we’ll work with you to build a class that fits.

Call to Action (Required)

Attend the Info Session
Optional line: Learn what’s possible and how to get started.

Bullet Points (Required)

• Tailored training for your team
• Flexible scheduling and formats
• Free for BYU staff and faculty

Images (Required)

Use both provided images. You decide placement and hierarchy.

Constraints

• No new text
• No additional fonts or colors
• Must be readable from 6–10 feet
• Hierarchy must be clear at a glance

Success Test

In 5 seconds, viewers should know what this is, who it’s for, and what to do next.

Design Defense

Be ready to explain your hierarchy, key design principles used, and one tradeoff you made.